Humanistic Management in Practice

Humanism in Business Series

2011, 332 pages, ISBN: 9780230246324
Publishers: Palgrave Macmillan
Series: Humanism in Business Series
Full Citation: Humanistic Management in Practice, von Kimakowitz, E., Spitzeck, H., Pirson, M., Dierksmeier, C., Amann, W. (Eds.) (2011). Houndmills: Palgrave Macmillan

Humanistic Management in Practice is a collection of business cases from all corners of the globe, in a variety of industries and sizes. What unites this group of businesses is that all of them are highly successful market actors in a competitive environment and yet they consider their ultimate raison d'etre as the generation of societal benefit rather than maximum profit.

These companies are managed as an integrated and responsive part of society and complement theoretical arguments on a humanistic management approach with proof of concept. They demonstrate that managerial freedom includes the option to align social purpose and business success.

Humanistic management has a profoundly liberating effect on a company by putting people first and integrating the desire to generate benefits for all stakeholders into managerial decision making. Consequently, internal as well as external stakeholders can derive meaning and find purpose in a company's activities that create value for society, making them loyal customers, engaged employees, long-term-oriented investors and collaborative civil society stakeholders. True business leadership proves that business success and societal benefit generation can go hand in hand.

With this book The Humanistic Management Network presents convincing evidence of businesses that stand out by showing that it is not only possible for companies to earn healthy profits when putting people first, but that those who do, deliver outstanding results to their owners and to society.

You can order books from the Humanism in Business Series at a discount under the following link: Palgrave HBS Series promo code order page.

Table of Contents | Editorial Team | Links and Downloads

Chapter 1: Introducing this Book and Humanistic Management; Ernst von Kimakowitz, Michael Pirson, Claus Dierksmeier, Heiko Spitzeck and Wolfgang Aman
Chapter 2: ABN AMRO REAL - A New Bank for a New Society; Patricia Palacios and Michael Pirson
Chapter 3: AES Corporation - Serving People and Society; Burcu Rodopman
Chapter 4: Humanistic Business via The Integral Enterprise The Case of Broad Air Conditioning, China; Alexander Schieffer and Ronnie Lessem
Chapter 5: bracNet: Bridging the Digital Divide - Covering Bangladesh with Wireless Broadband Access; Michael Pirson
Chapter 6: Cascades Inc. (1959-2009): Some Lessons from a Resilient Organization; Emmanuel Raufflet and Pierre Batellier
Chapter 7: Dialogue-Based Leadership Style as Part of Humanistic Organizational Cultures: The Case of DM in Germany; Wolfgang Amann and Shiban Khan
Chapter 8: Grameen Danone Foods - A Case of a Social Business Enterprise; Doris John
Chapter 9: Entrepreneurship, Humanistic Management and Business Turnaround: The Case of a Small Chinese Private Firm; Fang Lee Cooke
Chapter 10: Level Ground Trading Ltd - Fair Trade Coffee as a Front for Social Justice; Will Low and Eileen Davenport
Chapter 11: The Best Inputs for Maximizing Your Output: Humanistic Practices at Micromatic Grinding; Rakesh Kumar Agrawal
Chapter 12: Mondragon: Could Something Like This Be In Our Future?; Terry Mollner
Chapter 13: Novo Nordisk - Making a Difference in Diabetes Treatment; Patricia Palacios, Michael Pirson and Bradley H. Bader
Chapter 14: SEKEM - Humanistic Management in the Egyptian Desert; Clemens Mader, Gerald Steiner, Friedrich M. Zimmermann and Heiko Spitzeck
Chapter 15: What is Your Calling? SEMCO's Invitation to Participatory Management; Carlos Largacha-Martinez
Chapter 16: Triple Bottom Line Management at Sonae Sierra; Pedro Teixeira Santos, Miguel Pina e Cinha, Armenio Rego and Miguel Pereira Lopes
Chapter 17: Can Business and Humanism Go Together? The Case of the Tata Group with a Focus on Nano Plant; Radha R. Sharma and Shoma Mukherji
Chapter 18: TerraCycle - A Business Founded for Societal Benefit Generation; Heiko Spitzeck
Chapter 19: Wainwright Bank & Trust Case Study - Humanistic Management in Practice; Christine Arena
Chapter 20: Zipcar Incorporated: Do We Really Need to Own Our Automobiles?; Janet L. Rovenpor
Chapter 21: Concluding Remarks; Michael Pirson, Ernst von Kimakowitz, Claus Dierksmeier, Heiko Spitzeck and Wolfgang Amann