Portafolio, February 21st 2013, Bogotá, Colombia
This article that was published on the 21st of February 2013 is looking into some fundamentals of humanistic management. It argues that humanistic management is contingent upon businesses offering a value proposition to society at large. Consequently a narrow focus on delivering value only to shareholders or business owners, or even to a static, predefined group of stakeholders is unlikely to deliver. Instead open engagement with all stakeholders is necessary to attune business aims with societal needs.
Businesses are well advised to listen and respond to societal demands and welcome requests for dialog when individuals or interest groups see a need to talk about the way in which business conduct touches their lives or those of future generations. Those organizations that do engage in an open and constructive dialog with their civil society stakeholders stand to gain legitimacy, often framed as the public license to operate. On the other hand, businesses that chose to disregard such dialogical engagements face the risk of costly repercussions as civil society organizations are becoming more savvy in triggering public response to corporate misdemeanor that is harmful to business interests.
You can view the article (available in Spanish) here.